Home / Services / Website Migration

SEO for Website Redesign

We’re Your Website Migration Experts

Don’t Let a Redesign Hurt Your Organic Traffic

Your website’s organic equity is crucial to lead generation, sales, or advertising. It takes time to establish the search engine rankings that prospective clients or customers use to find your services or products.

Keep Your SEO When Changing Your Website

Whether you’re restructuring your site or moving to a new domain, we’re here to assist you with website migration and SEO solutions to prevent traffic and lead losses.

Expertise Specifically in Site Migrations

Maintaining and improving your site’s organic traffic and conversions is one of our specialties. We have helped to launch hundreds of sites within many industries. CMS (content management system) changes updates don’t scare us.

Mitigating the Risks

Redesigns and relaunches alter what search engines recognize about your site. Website migration with SEO best practices helps maintain your site’s organic visibility as you make changes, preserving click-through rates and lead generation during the transition and beyond.

At Clark Optimization, we work with businesses to make their sites more effective in Google and other search engines. But when on redesign projects, we go the extra mile to prevent sudden losses in traffic, leads, and sales during a website redesign. The goal is to redesign your website without losing your SEO gains.

Our Services

Our site migration SEO solutions include:

Technical Website Consultations
Risk Assessment
SEO Audits
Content Migration
Design/Development Advice
Launch Assistance
Post-Launch Monitoring
Lost Traffic & Lead Recovery
Landing Page Testing
Conversion Optimization

Depending on your site, you may need just some or all of the options above.

Specific Problems and Solutions

Website migration without SEO opens your website to a host of potential problems, all of which can hurt your bottom line.

Typical Culprits

Here are some of the things that can cause problems:

Changing the copy on your pages
Changing the directory structure
Overhauling the main navigation
Making the copy “shorter” in hopes of increasing conversions
Moving to a “blog” format
Changing domain names
Not maintaining existing meta data and page elements like H1 tags
Using brand new URLs
Reducing the amount of pages
Making more pages but with less content
Cheaper hosting
Javascript not rendering
Ignoring core web vitals
No documentation of website history
Unknown penalties
Incorrect server headings for 404 errors or redirects

The Right Way to Do Things

Like many things in SEO, it’s all about planning, research, documentation, communication, and attention to detail. This is the game plan for success (in a nutshell).

1. Audit the current site:

perform an organic health check for your current domain
backlink analysis
ranking report snapshot
site crawl data export

2. Discuss plans for your new site:

what’s the business strategy behind the redesign?
communicate with your developers – what technology will you use next?
what’s the timeline for launch, and how does our SEO review change that?

3. Next comes a technical review:

review mockups, WordPress themes, or staging environments
compare the new version to the old and highlight the differences
tell you what’s good about the old site and how to carry that over
tell you what’s bad about the old site and what to get rid of
offer data-driven advice about preserving pages with high search engine value
technical SEO audit

How do we know what advice to give you? That all becomes clear after performing our technical SEO audit of the new domain.

4. The audit looks at the following elements:

Meta data mapping
Web page elements review (headings, images, internal links)
URL updates
Information architecture review
Structured data
Mobile-friendliness
Duplicate content
Analytics
XML sitemap
Robots.txt file

If the URLs are different, we also help you map search engine redirects by producing a spreadsheet with each old URL and the corresponding new URL to redirect to.

And after launch, if any problems arise, we’ll be on hand to help you find effective solutions.

Check our site migration checklist for more technical details about this process.

Contact Us

steve @ clarkoptimization.com

Our site migration SEO experts are here to help you with your redesign and relaunch. Contact Clark Optimization to start the discussion about your website migration project. We’ll get in touch to discuss your current plan or help you recover organic traffic losses after a mismanaged relaunch. Let us show you how SEO best practices can help maintain and improve your website’s performance.