Steve Clark · SEO strategy & consulting

Work directly with a senior SEO strategist.

Make informed decisions about where to focus your SEO effort and investment.

I’m Steve Clark. With more than 20 years of SEO experience, including prior work at Razorfish, I help companies understand their search opportunities, set practical priorities, and navigate complex website decisions.

Work with me through a substantial SEO Strategy Audit, focused consulting, fractional leadership, or AI Search Optimization.

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Steve Clark working at his desk
Senior SEO expertise. Direct access to Steve Clark.
20+ years of SEO experience  ·  Prior Razorfish experience  ·  Technical, content, and migration expertise

Where senior expertise helps

When SEO needs senior judgment

You may already have people working on SEO. The challenge is knowing whether their effort is going toward the right things—and how the pieces fit together.

I work with companies that:

  • Have established websites that are underperforming or need a clearer SEO direction.
  • Have internal marketing, content, development, or SEO resources that need senior guidance.
  • Need an independent review of agency work, SEO priorities, or investment decisions.
  • Are facing a migration, redesign, or major site architecture decision.
  • Need senior SEO leadership without hiring a full-time Head or Director of SEO.
  • Want to understand how AI-driven search affects their existing strategy.

The right fit depends on the opportunity, the complexity of the work, and the value senior expertise can provide.

Four ways to work together

Choose the engagement that fits your situation

A substantial standalone strategy engagement, focused senior guidance, or ongoing leadership—depending on what your business needs.

SEO Strategy Audit

Understand where you stand, where the meaningful opportunities are, and what to do next.

A substantial consulting engagement built on research, analysis, experience, and senior judgment. The work connects your business objectives with search demand, customer intent, competitor strategy, organic performance, content, and technical SEO.

The result is a substantive strategy and prioritized roadmap: what to pursue, fix, consolidate, defer, or stop doing—and why. Scope reflects your website, market, resources, and implementation constraints.

The strategy is yours to use with your internal team, agency, developers, or other vendors. Further support is optional.

Explore the SEO Strategy Audit

SEO Strategy & Consulting

Experienced guidance for important SEO decisions.

Evaluate opportunities, develop strategy, resolve technical or content questions, and review proposed website changes. Engage me for a focused second opinion or continuing support as your priorities evolve.

Technical SEO, customer-intent research, content and site strategy, and migration planning can all form part of the work.

Fractional SEO Leadership

Senior ownership of SEO direction without a full-time hire.

Maintain priorities and a practical roadmap, coordinate work across internal teams and vendors, review implementation, and help leadership understand performance and changing opportunities.

Technical, content, and AI-search considerations stay connected to business objectives, available resources, and a shared direction.

AI Search Optimization

Make practical decisions about AI-driven discovery.

Assess how your company appears across relevant AI-search experiences, identify technical, content, and entity issues, and determine which actions make sense alongside traditional SEO.

Evaluate visibility and citations where measurable, with clear recognition of the limits of the data and the platforms.

Selected work

Experience applied to real business decisions

Strategy, technical depth, and practical recommendations applied to different kinds of SEO challenges.

Bellhop Strategy Audit

Research and strategic analysis for a national moving company, connecting search opportunities with website priorities and qualified customer demand.

Read the Bellhop case study

E-commerce Platform Migration

SEO guidance through a complex platform change, addressing technical risks and the decisions that affect crawling, indexation, and site architecture.

Read the migration case study

Career Training Lead Generation

Organic-search analysis and improvements for a career training website, connecting search intent and competitive opportunities with lead generation.

Read the lead-generation case study

View all case studies

Direct access

You work with me directly

I personally handle the senior research, analysis, prioritization, recommendations, and strategic discussions.

More about Steve Clark

My background includes prior agency experience at Razorfish and more than 20 years working in SEO. I bring that experience to technical challenges, content and site strategy, and complex website decisions.

I work with marketing leadership, internal SEO staff, content teams, developers, executives, web agencies, and outside vendors.

Implementation responsibilities depend on the engagement. I may guide, review, coordinate, and validate the work while your internal team, developers, agency, or other specialists execute it.

We agree on an engagement that fits your goals and resources: a standalone Strategy Audit, focused consulting, or ongoing fractional leadership. Continuing support after an audit is optional.

Google and AI-driven discovery

Experienced SEO judgment for a changing search landscape

Google visibility remains important. AI-driven search is also changing how people research companies, compare options, and find answers. The practical question is how those changes affect your customers and your priorities.

I consider AI-search visibility alongside technical accessibility, useful content, clear information about your business, and competitive evidence.

Recommendations should be grounded in what can be observed and measured. AI citations, rankings, and inclusion cannot be guaranteed.

Know where to focus next.

Start with your website, business goals, and the decisions you need to make.

We can discuss whether a Strategy Audit, focused consulting, fractional leadership, or AI Search Optimization is the right fit—and where senior SEO expertise is most likely to help you attract qualified traffic and support business outcomes.

Talk with SteveSend an inquiry