Post-Launch Monitoring Services
If not approached with care, content migration can be a dangerous step in the website redesign process. As SEO performance monitoring experts, we know the ins and outs of content migration and website monitoring through years of experience and research. With the team at Clark Optimization, you can rest assured that your company’s bottom line is important to us.
What Are Our Website Launch Monitoring Services?
When you work with our team, we’ll add your website to our system to observe any negative changes in search engine metrics, such as drops in keyword ranking and site traffic. If we detect anything suspicious, we will contact you and inform you of what we’ve found.
What Are We Looking For?
We’re looking for significant drops to important SEO metrics like:
- Keyword Rankings: The number of keywords you rank for as well as what positions they are in.
- Traffic Drop: The number of visits you have lost compared to a previous period of time.
- Traffic Value Drop: An estimated value of the traffic you lost if you were to pay for it with Google Ads.
Understanding how these changes in metrics influence the way your website generates leads and sales is important. For example, a decrease in keyword rankings doesn’t always affect your site’s ability to drive traffic. Losing ranking for underperforming keywords has almost no impact on traffic volume.
You can occasionally see a decrease in visits due to poorly converting keywords that don’t have an impact on your business. So, for instance, if you lose half of your search traffic because of a drop in ranking for irrelevant keywords, you likely won’t see any performance effects.
Up-to-date reports on SEO metrics let you stay on top of your website’s performance. You’ll also have experts at the ready to analyze ranking and traffic data and catch problems before they become serious issues. With professional site monitoring, you can rest easy knowing that our team will contact you at the first sign of trouble.
What to Expect
You’ll provide us with the domain address that you want to have us monitor. After receiving it, we’ll set up automatic monitoring for the domain and let you know when we find any keyword and traffic-related changes.
Reports and updates will vary depending on your needs. However, our deliverables generally include one or all of the following:
- Discussion/Q&A over the phone and email
- PDF plans or one sheets
- Spreadsheet data exports
What You Need to Do
Simply send us the domain you want us to monitor along with a point of contact – a name and email address works best – so that we can stay in touch when and if we discover performance issues requiring attention.
Our team of website monitoring professionals is ready to help after you launch a new site. Contact Clark Optimization to begin the process. We’ll reach out to discuss how things like keyword rankings and traffic drops can affect your business, revenue, and visibility with customers.