SEO for Trade Schools & Vocational Schools
Drive More Qualified Traffic to Your School Website
We help you get more students from Google through short-term Website Strategy Audits.
If you manage digital marketing for a trade school or vocational school, we would love to work with you to optimize your online presence.
Your school website needs to become a source of high-converting leads, and you need confidence that your site is reaching ALL of your prospective students.
Experts in Trade School SEO
We have extensive experience working in the trade school space on Google. We created a high-ranking website that generates leads for schools across the country. As a result, we are intimately familiar with what your prospective students are looking for.
- We have done the research around what the most popular programs and courses are.
- Our keyword research and competitive analysis have provided us with actionable data for targeting students.
- We understand where the opportunities for capturing qualified search traffic exist.
No other marketing channel can compare to SEO for attracting high-intent prospective students and then pairing them with the right programs from your institution.
We would love to work with you to grow your enrollment.
What Value Do They Provide?
Our audit will provide a complete overview of your current SEO status.
You will know exactly what to focus on and how to create qualified traffic immediately.
Unlike basic SEO audits, our SEO Website Strategy Audit will help you determine a clear path forward for continued growth.
For example, do you know the answer to these questions?
- Is my site fully site optimized for Google?
- Campus pages – are you locations / campus pages optimized for local search?
- Programs pages – do your programs pages show up for all the ways that students search?
- What’s working well right now on my site?
- How does my site compare to my competitors or similar sites?
- What should I do next to improve organic traffic?
- What new content should I create?
Our SEO Website Strategy Audits are perfect for trade school websites.
What Do I Get?
Deliverables & Documentation
Technical Analysis Spreadsheet:
Data from our analysis that looks at all of the major sections of your site. Example deliverable
Keyword Gap Analysis Spreadsheet:
A comparison of keyword rankings from your site and five competitors. Example deliverable
Summary & Strategy Document:
An easily digestible summary of our findings, with a step-by-step roadmap or action plan for next steps. Example deliverable
Through phone calls and a hands-on review process, we walk you through our recommendations and help you get them done.
How Much Do They Cost?
Most audits cost between $5K and $10K, depending on the size of the site.
Why Work with Clark Optimization?
Because in addition to creating more qualified traffic, we provide:
- Transparent pricing
- Fast turnaround times
- Clear scope of work